Features

Harley-Davidson reaches 1 million Facebook fans

Harley-Davidson reached 1 million fans on its Facebook page after about two years, the company recently reported.

The page, launched in July 2008, features daily updates on new products, events and a variety of other topics. It’s one element of the company’s social media strategy.

“The Motor Company uses social networking sites like Facebook, YouTube and Twitter to make the Harley-Davidson brand more relevant with owners, riders and enthusiasts,” Chad Hockerman, project manager of social networking, stated in the release. “We’re doing this by maintaining an ongoing dialogue with current owners and building a new one with dreamers through engaging content that revolves around our products, our culture and our company. The million fans milestone is testament to this approach.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button
EPG Brand Acceleration
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.