May 24, 2010 – Aftermarket Digest

Icon Motorsports Adds New Sales Manager

Apparel and helmet provider Icon Motosports has hired Steve Schoen as its new brand sales manager.
A lifelong two-wheel enthusiast, Schoen previously worked with Valencia Sport Group.
Icon Design Director Kurt Walter said, “We are the industry leader in street motorcycle gear and recruiting top-notch talent helps us stay on top. I am looking forward to integrating Steve into the Icon creative process. His sales and marketing experience will be a valuable asset to the brand.”
Schoen’s focus at Icon will be to work with the various sales specialists and assist in bringing the motorcycle gear from the Parts Unlimited house brand to market.
“I couldn’t be more exited to join the Icon Motosports team,” Schoen said.
“They truly are the industry leader and it’s an honor to be a part of such a forward-thinking and cutting-edge brand.”

OGIO Names New President of Strategic Development

OGIO, an aftermarket manufacturer, appointed Dan Jelinek as its global vice president of strategic development, a new position created to support the company’s growth initiatives, according to a press release from OGIO.
“We have exciting growth plans in store for OGIO and building our strong leadership is key to realizing our strategic vision,” Tony Palma, CEO, said in the release. “Dan was instrumental in the growth of Easton for many years and has already been a tremendous asset in helping to reshape and execute several new successful growth strategies at OGIO. He is a creative and aggressive leader with a proven track record that understands product, branding and sales strategies.”
In his new role, Jelinek will be leading OGIO’s strategic growth, focused on increasing distribution with several strategic domestic and international customers and identifying new business development opportunities and potential strategic licensing partners.

Aftermarket Company Launches Enhanced Web Site

SBT, a remanufacturer of engines and supplier of aftermarket parts for PWC, launched a new Web site, shopsbt.com, which has a number of new features.
One of the new features is a search by make and model tool, Cj Lammers, SBT’s president, said in a SBT press release.
“The customer simply types in the make, year and model of the watercraft and the search routine pulls up all of the parts SBT offers for the ski,” said Lammers.
The goal of the Web site is to be a technical resource for mechanics and do-it-yourselfers, says Greg Pickren, SBT’s founder and owner.
“With over 2,000 PWC parts in stock, we knew it was important to focus on making the shopping experience quick and easy,” he said, “and designed in such a way as to reduce the risk of the customer buying the wrong parts.” PSB

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