April 5, 2010: Snowmobile Digest

Ski-Doo launches PG&A online store
Now consumers can buy Ski-Doo parts, accessories and clothing anytime at store.ski-doo.com. Their purchases will be delivered to their doorstep anywhere in Canada and the United States.
Online orders are fulfilled by authorized Ski-Doo dealers. The turnkey sales tool enables dealers to rapidly acquire new customers and turn inventory quickly with minimal transaction time. BRP provides participating dealers with real-time sales data to see what is selling locally and nationally.
“The site was tested over the past few months by a group of 30 BRP/Ski-Doo dealers and the results were convincing,” Sandy Scullion, vice president, riding gear, parts and accessories, said in the press release. “With the official launch, we offer North American consumers the convenience of shopping from home and having their orders fulfilled quickly and easily by the power of a network of more than 800 dealers.”
In 2009, BRP launched the U.S. shopevinrude.com site and plans to extend this e-commerce solution to its other major powersports brands in the coming years. “Online shopping is a growing trend and both our customers and dealers are eager for it,” added Scullion.

OEM completes snowmobile track assist system
Ultimate Sports, a manufacturer and supplier to the recreational vehicle industry, announced that final field-testing of the Thruster system has concluded. Representatives took the data they collected back to the warehouse and have integrated their findings into the final production plans, according to a company press release.
Ultimate Sports says its patent-pending Thruster snowmobile track assist system will revolutionize the industry in track floatation, corner control and overall grip in all snow conditions. The company says floatation take off will be increased by 15-35 percent; corner control by 10-25 percent; overall grip increase will be between 20-40 percent, depending on the snowmobile and application it is used on.
The Thruster system will fit all popular late-model snowmobiles. Sales of this new system will be through the company’s existing distributors and dealers.
Kevin Metheny, president of Ultimate Sports, stated in the release, “We are very happy with the test results and are looking forward to a profitable sales forecast for the fall and winter of 2010 and 2011.”

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