European OEM adds to its dealer network

BMW Motorrad USA has opened eight new dealerships within the past five months, the manufacturer reported.

“In 2010 and beyond we will continue to identify growth opportunities for the BMW brand in markets that do not currently have a BMW motorcycle dealership by partnering with new or existing motorcycle dealers in those areas,” Todd Andersen, BMW Motorrad USA’s marketing manager, said in a press release.

The new BMW dealerships include:  Van-Wall Powersports in Perry, Iowa; BMW Motorcycles of Chattanooga in Chattanooga, Tenn.; Bergen County BMW Motorcycles in Rochelle Park, N.J.; Montgomeryville Cycle Center in Hatfield, Penn.; BMW Motorcycles Tulsa in Tulsa, Okla; BMW Motorcycles of Spokane/Westside Motorsports in Spokane, Wash.; BMW Motorcycles of Utah in Sandy, Utah; and Kissell Motor Sports in State College, Penn.

“Our dedicated dealer network was the key to our success last year,” Andersen said, citing the fact that BMW Motorrad USA outperformed the industry for the second year in a row. “Our dealers continued to serve our customers well thanks to new products like the K1300 GT, K 1300 S, and the new S 1000 RR Superbike, as well as attractive financing programs from BMW Financial Services.”

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