Yamaha adds to its distribution portfolio

INDIANAPOLIS — Yamaha’s parts and accessories division announced a number of new supplier relationships at the recently held Dealer Expo.

The company last year changed its parts and accessories distribution, from strictly Yamaha-branded items to parts and accessories that fit a variety of Yamaha applications.

Among the new supplier relationships include:

• Cycle Country. Yamaha will now have a full line of side-by-side and utility ATV products for Grizzly ATVs and Rhinos that will be focused on farming, agriculture and snow removal.
• Arlen Ness technical riding gear. Greenstar, the manufacturer of the Arlen Ness line, will be working closely with Yamaha to design and develop a brand that is tailored to the U.S. market. The spring 2010 Arlen Ness collection includes leather and textile jackets, riding boots, leathers suits and gloves.
• ChatterBox. The company offers bike-to-bike and/or rider-to-passenger communication as well as Bluetooth capabilities. These are now available through Yamaha.

For more on Yamaha’s supplier additions, see an upcoming edition of Powersports Business.

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