Dec. 28, 2009 – Aftermarket Digest

Aftermarket company partners with Polaris
Cardo Systems, a leader in wireless Bluetooth communications for motorcycle and ATV headsets, announced its new distribution partnership with Polaris and Victory Motorcycles, according to a press release from Cardo.
Polaris and Victory will become the newest addition to Cardo’s targeted distribution channel to carry the Cardo Scala Rider Q2 Bluetooth headset featuring rider-to-rider intercom communication up to 1,640 feet (results may vary according to terrain).
“Adding the Cardo Scala Rider system to our catalog is a natural fit,” Jason Toso of Victory Motorcycles said in the release. “We strive to engineer the best American luxury cruisers and touring motorcycles on the market, and an industry leader such as Cardo is a perfect accessory for our products and our owners, particularly as our touring line has developed.”
The Cardo Scala Rider Q2 headset allows riders to connect wirelessly by Bluetooth to one of the following audio sources, including in-helmet voice instructions from a GPS unit, mobile phone conversations with third parties and intercom conversations with passengers and other riders. The headsets also feature FM radio transmissions from the embedded FM radio. It sports a noise-canceling microphone and speaker booster and is fully rain, snow and mud resistant.

Scooter parts distributor now offering dropshipping
Scooterworks Direct says it has devised a way to help dealers through the rough economy by offering all shops with e-commerce sites the ability to offer drop shipment of all the company’s 12,000 Skus.
Scooterworks says it has an FTP site set up for quick downloads of all photos and copy. “We have tried to make this as easy and painless as possible for dealers,”?the company said in a press release. “And all of this comes at no extra cost, no set up charge and no per order fees.”
The company’s entire 256-page catalog also is available for all PSN dealers.

Cobra Engineering announces staff changes
Cobra Engineering has announced a staffing change in its sales department as Sales Manager Blaine Birchfield is retiring.
Replacing Birchfield is Garrett Kai, formerly of American Suzuki Motor Corp.
“Blaine has been with Cobra for more than 13 years, and in the motorcycle industry for his entire working life,” Tim McCool, president of Cobra Engineering, said in a press release. “Though he has wanted to retire for some time, he waited until we found the right guy to continue his stewardship.”
Birchfield began his career in motorcycling at a Harley dealership in Orlando, Fla., during the late 1950s, before moving on to assignments at Yamaha, Goodyear Tires, Kawasaki, Malcolm Smith and as an independent manufacturer’s rep.
Kai worked the past nine years with American Suzuki, most recently in the PR group. He also has worked at Lockhart Phillips, a motorcycle parts distributor, as well as Motorcyclist magazine.
“We think Garrett will add a lot to the Cobra team,” said McCool. “His love of riding, and passion for the industry will be an asset to the company as he moves forward.”

Company offers 50,000-mile brake pad warranty
RayGun Technology has announced a 50,000-mile unlimited warranty on its brake pads when used in conjunction with the company’s brake rotors.
RayGun rotors are available to fit a variety of Harley-Davidson models from 2000-2009.
The company said feedback from an independent testing lab during development indicated that RayGun’s pad and rotor combination had the potential of a long service life. The company then conducted its own testing and that, coupled with their customers’ experience, has given RayGun the confidence to offer the warranty, the company said in a press release.
“In these times of economic distress, we are now able to give the customer additional value by providing a braking system that significantly reduces the necessity for brake system maintenance and costs for many riders to just about zero over the time they own their machine,” said Nathan Meckel, the company’s president and chief technology officer.

Tire and wheel company expands into side-by-sides
Excel Tire & Wheel’s Blackwidow tire features a new spin as the range of sizes and applications have been expanded to include utility ATVs and popular side-by-sides, such as the Yamaha Rhino, Kawasaki Teryx and Polaris RZR.
The company says the widely spaced and very aggressive lugs provide self-cleaning characteristics to keep the mud from packing up, thus offering the ultimate in traction for utility, 2WD and/or 4WD applications.
Headquartered in Walnut, Calif., Excel Tire & Wheel develops and manufactures specialty tires, tubes and wheels sold to dealers, tire wholesalers and OEMs.

Carbon fiber wheels builder available through Tucker
Brock’s Performance, the exclusive U.S. distributor of BlackStone Tek (BST) carbon fiber wheels for metric sport bikes, is now being distributed through Tucker Rocky, the company announced in a press release.
“This strategic alliance will enable us to provide BST products in a timely manner with the highest level of dealer and customer support,” Brock’s Performance president Brock Davidson said in the press release. “Because Brock’s is also an official BST service and repair center, we will also expedite the handling of warranty issues, returns and exchanges, so selling and owning BST wheels will be a seamless affair.”

Clymer Repair Manuals offering free dealer locator
Clymer Repair Manuals is asking dealerships to sign up for its new Clymer.com dealer locator.
Clymer said its Web traffic is up 20 percent as more powersports enthusiasts are using its site as a product search tool. “Customers often call and e-mail us looking for a local dealer who stocks Clymer Manuals. Help us get them to you,”?the company said in a press release.
There is no cost for dealers to sign up. Just send your company name, address, phone number and web site URL to info@clymer.com and the company said it will do the rest.

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