Consumer survey measures rate of dealership follow-up

Dealerships are much more apt to follow up with new unit buyers than consumers who have recently visited their service department.

That’s one of the findings of the J.D. Power and Associates’ 2009 Motorcycle Competitive Information Study, which was released Thursday.

Powersports Business readers will have an industry-exclusive look at the results of the annual survey in an upcoming magazine issue, including how metric, V-twin and European dealers vary in several categories, including their follow-up routine in the sales and service departments.

The annual survey found overall satisfaction with the motorcycle ownership experience has increased for a seventh consecutive year. Satisfaction improved across all five factors measured in the study — product, quality, cost of ownership, sales and service — with the most substantial increases occurring in the sales and service factors.

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