Online dealer education program enhanced

ADP Lightspeed, a provider of dealer management solutions, is adding to its “Find Hidden Cash” series, an online program aimed at improving dealer profitability.

The program was launched in July and the company said thousands of dealers have attended the series’ Webinars and read the associated articles, which are available to the entire industry. ADP Lightspeed used its data collection and the knowledge of 30-year industry expert Hal Ethington, a Powersports Business columnist, to provide industry statistics to help dealers capitalize on commonly missed cash flow opportunities. The four studies, which focused on Parts, Service, Sales and Marketing, were made to help dealers overcome economic challenges.

“We saw that the information we had accumulated was valuable for the entire industry no matter what dealer management solutions provider they were using,” said Ethington, senior analyst for ADP Lightspeed. “This is an important time in our industry. We wanted to help make dealers stronger and saw this as one way we could.”

ADP Lightspeed has added two additional areas for the Find Hidden Cash series: “Accounting” and “How Dealers are Succeeding.” Information on these upcoming studies will be posted at

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