Free marketing Webinar scheduled for dealers

Cycle Trader, a provider of motorcycle classifieds, and Dealership University will present a free Webinar on marketing for dealerships.

The event, scheduled for Thursday, Nov. 19, at 1 p.m. EST, is titled “The Ultra Marketing Machine — Four ways to grow your business in a tough economy.”

The one-hour long seminar will be presented by Rod Stuckey, founder and president of Dealership University and

Topics to be covered include:

  • How and why to track every dollar spent on advertising;
  • The difference between lead generating advertising and image advertising;
  • How to hit the dealership’s specific target audience and eliminate costly waste.

Dealers may register for the Webinar at This is the first Webinar in a new series of quarterly educational Webinars presented by Cycle Trader, which is a division of Dominion Enterprises.

“We hope our quarterly Webinars will provide dealers with tools to succeed in a challenging market,” Paige Bouma, national sales manager for, said in a press release.

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