New challenge for former Icon brand manager

One of the developers of the Icon apparel and helmet brand has left to pursue a new challenge with an emerging, dealer-direct brand.

Phil Davy, the former brand manager for Icon, has become general manager of a protective safety gear company called Leatt Corp. The Valencia, Calif.-based company was started in 2002 when Dr. Chris Leatt worked with a team of physicians, surgeons and biomedical engineers to create a neck brace.

Davy will oversee the marketing of Leatt products, development of new products and the establishment of dealer direct sales.

“I wanted an opportunity to create something of my own in a way of a sales force, a marketing strategy and fulfillment opportunities and all those things,” Davy said in an interview with Powersports Business. “That’s what Leatt brought to me and gave me as an opportunity.”

For more on Davy’s new position, see the upcoming edition of Powersports Business.

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