Dominion Enterprises adds to its powersports offerings

Dominion Enterprises, a leading marketing services company, has acquired Traffic Log Pro (TLP), a lead management and sales force automation application for the powersports industry.

“Traffic Log Pro is a great fit for Dominion Enterprises,” said Rick Murchake, vice president of PowerSports Network (PSN) and Vehicle Web Services. “Our goal is to offer end-to-end solutions to help powersports dealers sell more inventory. When we better serve our customers, they better serve theirs. TLP will help us do just that.”

TLP, founded in 2003, is headquartered in Clearwater, Fla., and will continue to be operated from there after the acquisition, a company press release said. It provides dealerships a way to log and manage in-store as well as inbound and outbound sales leads. The company was conceived, designed and developed by professionals in the powersports industry and supports nearly 700 dealers nationwide.

TLP joins other leading Dominion Enterprises powersports businesses: PSN, the largest provider of Web services for powersports dealers; Cycle Trader magazine and, and Walneck’s Classic Cycle Trader, a monthly magazine featuring hundreds of antique and classic motorcycles, parts, old road tests and tips from experts.

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