AXO, Yamaha agree to distribution deal

AXO America has added Yamaha Motor Corp. as a distribution partner for the United States, AXO reported in a release.

Yamaha’s parts and accessory division will now carry select AXO products through its dealer network. AXO says it will still continue the dealer direct distribution it started at several years ago.

“Since the end of 2003 we have been servicing our dealers directly and the addition of a partner such as Yamaha is going to add more value to our distribution chain, giving us the opportunity of reaching out more quality dealers throughout the States,” Nicola Serragiotto, vice president of sales at AXO, said in the release. “The partnership with Yamaha was for us a logical move after the successful one we have been building with its sister company in Australia. AXO hopes to build a long lasting partnership between Yamaha dealers in the U.S. and AXO exclusively.”

Yamaha will begin to distribute AXO products starting in the fall, with the collection represented in the 2010 Yamaha parts and accessories catalog. Yamaha will carry select AXO branded apparel, boots and protection as well as a wide range of accessories. Both off-road and street/touring products will be included in the catalog.

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