Sept. 7, 2009 – Aftermarket Digest

Renthal adds distributor, R&D official

Renthal has added Tucker Rocky for distribution of its full line of products in the United States, the manufacturer announced.
Tucker Rocky will begin distributing Renthal products this fall. All of Renthal’s products will be represented in the 2010 Tucker Rocky catalog.
“Renthal is a strong and very recognized brand in our industry. I have always respected not only the brand and the quality of the product, but also the team of people that Henry Rosenthal has put together,” Steve Johnson, president of Tucker Rocky Distributing, said in a press release. “We are looking forward to working with the Renthal team and growing this great brand.”
Renthal also announced the appointment of Mike Mohacsi as its new head of research and development. This role has been created to take overall responsibility of R&D activities as Renthal pushes forward with new products in the off-road and sport bike markets as well as establishing itself in new markets, such as the bicycle market.
Mohacsi brings more than 16 years of engineering experience, with his last role being department manager for Yamaha Motor Corp.’s Accessory R&D. There Mohacsi developed, engineered and tested almost 300 products a year for all motorsport applications.
Prior to working with Yamaha, Mohacsi held development engineering positions with Toyota Motor Corp., Answer Products, FMF Racing and Garrett Turbo-charging Systems.

Scorpion Sports adds new online ordering process

Scorpion Sports Inc. has worked with ADP Lightspeed to provide an easier ordering process for a dealership’s parts and accessory staff.
Scorpion Sports’ entire helmet and apparel lines are now logged into Lightspeed’s DMS database for true click-and-order ease.
A comprehensive video tutorial for dealers is available to demonstrate the online ordering process. Scorpion says it also has developed a program to launch Internet Explorer and open the upload page so dealers don’t even have to navigate through to Scorpion’s page.

Drag Specialties names new regional sales manager

Drag Specialties named Andy Simon Jr. as its new Southeast regional sales manager.
Simon was formerly a road rep in the Northeast region for Drag Specialties. Before that, he spent 15 years as the general operations manager of Simon’s Performance Center.

National distributor partners with Red Line

Tucker Rocky and its V-twin parts division Biker’s Choice partnered with Red Line Synthetic Oil Products, announced Red Line. Red Line’s motor oils, gear oils, two-cycle oil and WaterWetter additives are now available in Tucker Rocky’s seven distribution centers nationwide.
The new distribution channel will make it easier for end-users to get Red Line products, says Cameron Evans, Red Line’s director of sales and marketing.
“The dirt bike and cruiser markets are very important to us,” Evans said in the press release. “We are motorcycle enthusiasts ourselves, which makes us even more motivated to have products that solve problems and bring down the cost of riding.”

Apparel provider enlarges U.S. distribution with Western

Western Power Sports (WPS) has added Spidi Sport, a provider of motorcycle technical gear, to its offerings, the company announced.
The agreement between the two companies represents the first time in Spidi’s history that the Italian apparel line has had this large of a distribution network in the United States.
“Spidi is a totally different category from what we’ve had,” WPS President Craig Shoemaker said of Spidi, which has been making motorcycle apparel since 1977. “It’s very high quality and appeals to a particular segment. We’re not going to set up 1,000 dealers, but the dealers who have a business model that fits with this line will be very happy with it.”

Yuasa Battery launches online store for powersports

Yuasa Battery Inc., a leading manufacturer of batteries for powersports vehicles, recently launched an online store to offer the most popular models from its product line through the convenience of e-commerce. 
The store site, designed by Shopatron of San Luis Obispo, Calif., is branded like Yuasa’s Web site and features order entry and fulfillment. 
“We always seek better ways to improve our support to dealers and customers,” said Bruce Ash, director of OEM and national accounts for Yuasa Battery. “By offering our most popular battery models in an online store, we can accomplish this while increasing sales of Yuasa products.”
 A “Buy Online” link appears on the upper right corner of Yuasa’s Web site homepage (, below the photo of the black battery. The same link also appears on the lower portion of the left-side navigation bar on all Yuasa Web pages. 
Consumers may have purchases shipped directly to their homes or pick them up from a nearby dealer. The choice of shipping or picking up the purchase occurs during the online ordering process. 
Among all dealers who respond with stock availability, the dealer closest to the customer will be awarded the order for the Yuasa product. PSB

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