Harley-Davidson seeks to expand worldwide sales in 2010

Harley-Davidson plans to enter the world’s second-largest motorcycle market, a market that has been dominated by lower-displacement models.

Harley-Davidson said it will begin selling bikes in India in 2010 and has already begun discussions with potential dealers there.

“India is important to our long-term vision of being a truly global company,” Harley-Davidson Inc. President and CEO Keith Wandell said in a press release. “We are committed to India for the long term, and we are focused right now on establishing a strong foundation.”

The company initially will focus on growing the Harley-Davidson brand in India through a variety of consumer experiences and establishing a local dealer network. The Harley-Davidson subsidiary in India will be led by Managing Director Anoop Prakash, who said the company has begun identifying initial dealers in Mumbai, Delhi, Bangalore, Hyderabad and Punjab State.

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