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National dealership survey examines UTV retail sales

Side-by-side sales, a recent growth segment, have followed the industry as a large in terms of reduced retail sales, according to a dealership survey.

The survey conducted for Powersports Business found 57.5 percent of dealers reported their UTV retail sales were reduced compared to a year ago. A little more than 25 percent said their side-by-side sales have remained stable compared to the year-ago period while 10 percent reported a growing UTV business.

Of the majority, those dealers reporting diminished sales, their retail UTV sales were off by an average of 30 percent.

The survey, conducted by Irwin Broh & Associates Inc., was of 150 dealers throughout the nation. The survey also examined gross profit margin percentages, accessory sales and hunting accessory sales.

For the survey’s complete results, see an upcoming edition of Powersports Business.

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