Motorcycle Industry Council launches social networking Web site

Discover Today’s Motorcycling is a communications branch of Motorcycle Industry Council (MIC), and it has launched a social networking Web site, www.rockmoto.com, with backing from Honda, Yamaha, Kawasaki and Suzuki, according to Marketing Daily.

The site was designed by California-based Trinet Internet Solutions. It includes a music player through Pandora, where users can submit their own playlists and duplicate it on their online profile.

The site also has an online matchmaker service called MotoMatch, pairing riders with others who have similar riding interests.

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