Shoei, Helmet House educate dealers

Shoei Safety Helmet and its exclusive U.S. distributor Helmet House announced that Shoei University Online, a training course for dealers’ parts departments, has been educating hundreds of dealers during the past four months, according to the companies’ joint press release.

Shoei University Online is provided through Dealership University. It offers dealer parts managers video driven courses of Shoei R&D, manufacturing processes and overviews of each Shoei helmet model.

There is another course offered that illustrates helmet selling skills. Participants can start and stop these online courses any time, and when the coursework and tests are completed, qualifying dealer parts manager participants get a Shoei prize and a completion certificate. They are also entered in a monthly drawing to win a free Shoei helmet.

Shoei Safety Helmet President Hiro Mizushima said the program “has been key to our continued sales growth in the United States. We feel this is yet another example of why Shoei is the No. 1-selling premium helmet in the United States and the world. We are very pleased with the launch of this online seminar and feel it is state-of-the-art for the helmet industry.”

Tory Hornsby, general manager of Dealership University, added, “Shoei University Online sets a new benchmark for comprehensive online coursework and class-leading production values in training for the powersports aftermarket. We are proud to have helped produce this online course to a ‘Shoei-level’ of quality. The courses’ user rate has already rivaled many of our more established dealer and OEM online courses.”

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