Bell names new sales director

Bell Powersports has hired industry veteran Randy George as director of sales. He will manage Bell’s sales force, who sell both the Bell helmet line and the Easton EXP handlebar line.

George comes to Bell from Fox Racing where he’s worked since 2003, most recently as the national sales manager of the motocross division.

“We couldn’t be more happy to have Randy on board,” said Tom Larter, Bell’s vice president of powersports. “He has the leadership skills, experience and the passion to help take Bell to the next level.”

George is equally excited about his move to Bell.

“When I saw what these guys were doing in Santa Cruz with R&D and testing, I was completely blown away,” said George. “High-end helmets like the Star and Moto-8 are truly world-class, and all the way down the line Bell has incredible things going on. I’m very excited to be on board.”

George replaces Phil Ammendolia who left to pursue his own business interests.
“We owe a great deal of thanks to Phil Ammendolia,” Larter added. “We were struggling on the sales side when he came on board five years ago and he has been a key figure in Bell’s renaissance. We wish him all the best in the future.”

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