Triumph launches finance program

To support its dealer network, Triumph Motorcycles (America) has unveiled a financing program aimed at stimulating sales early in 2008, the company said in a statement Jan. 15.

Effective Jan. 1 and running through March 31, Triumph is offering 3.9 percent APR for 60 months or $1,000 in retail clothing and accessories or $600 in dealer cash on the most popular Triumph models. Triumph will buy down the rates at no cost to the dealer.

The offer is valid on all new 2007 and prior year selected models, including Bonneville, Bonneville T100, Scrambler, Thruxton, America, Speedmaster, Tiger, Tiger ABS, Speed Triple and Rocket III Classic Tourer.

Triumph will support the campaign with a broad spread of marketing communication strategies. A range of national print advertisements, regional ads, shop specific ads, radio spots, in-store POP displays, Web initiatives and direct mail pieces are being utilized to support the dealers.

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