The American Motorcyclist Association (AMA) has taken measures designed to consolidate and strengthen its communications operations and enhance the association’s ability to deliver its message to members, the motorcycling community and the public, the AMA said in a press release Jan. 14.
“In September we outlined a new vision for the AMA and one of our primary objectives is improved communications, both internally and externally,” said Rob Dingman, AMA president and CEO. “To that end, we have centralized our communications functions for member services and racing. In addition, we have retained industry veteran Pete terHorst and his firm, SymPoint Communications, to provide the AMA with strategic communications direction and counsel.”
Dingman added that terHorst will be working closely with AMA staff to bring focus, coherence and efficiency to the association’s communications efforts.
Grant Parsons, managing editor for American Motorcyclist magazine, has assumed responsibility for the association’s communications department.
As part of the organization’s restructuring, the AMA is closing its Pro Racing office in Brea, Calif., Jan. 31. The association is consolidating its pro racing communication efforts into AMA headquarters in Ohio. Kerry Graeber, who handled racing communications from the Brea office, will be leaving the AMA.
The AMA’s government relations office in Washington, D.C., will continue to spearhead the association’s mission to protect motorcyclists’ rights.