Helmet and apparel manufacturer M2R has been sold to Australian motorcycle accessories company McLeod Accessories, a subsidiary of Repco Corp., Repco said in a statement Sept. 28.
The global office for M2R International will be based out of Brisbane, Australia, with additional offices and brand management operating in California for the North American and South American markets, and in Zurich and Barcelona for the European markets.
“We see huge potential in the brand and will be investing heavily to further invigorate the product line-up and expand our distribution footprint and operations globally,” Repco representatives said in the release. “The huge value in the ‘Made to Ride’ and ‘Made to Race’ icons and concepts, what M2R actually stands for, will be the foundation upon which we grow the brand with innovative quality products.”
M2R’s 2008 range will be launched to the market shortly.