Adachi named president of Yamaha Motor Co. US

ORLANDO, Fla. — Masato Adachi was introduced as the next president of Yamaha Motor Co. US at the company’s national dealer meeting in Orlando, Fla. Adachi, who previously worked at Yamaha’s corporate headquarters in Japan, outlined the company’s “Blueprint for the Future” in his speech to dealers.

“We must continue to produce excellent products, we must ensure our dealers are excellent in every aspect of how they deal with Yamaha’s customers and we must focus on maintaining the millions of loyal and satisfied customers that our company enjoys,” he said.

More information on Adachi’s new position will be available in upcoming editions of Powersports Business.

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