TCX will now replace the Oxtar name, which is a well-known line of motorcycle boots in Europe, according to a company press release.
The name change emphasizes the technical aspects of the product line, and it also creates a separate identity to make room for widespread global trademark usage. However, the slogan “Focus on Boots” will remain the same.
Along with the change, TCX will develop and introduce a line of street, off-road and competition products with advanced technology and performance features. Furthermore, Helmet House will continue to distribute and support dealers as the new name takes hold.