Thunder Mountain Custom Cycles has restructured its upper level management team, the company said in a statement August 17.
Harry Austin has been named TMCC president and will receive guidance from Todd Erdmann, CEO and board chairman. Austin previously served as TMCC’s general manager of operations, where he was successful in introducing three new Thunder Mountain Custom models while streamlining operations to reduce manufacturing costs. Austin’s background includes 12 years at Harley-Davidson Motor Company as manager of paint processes and director of assembly for the Softail and Touring models.
Emily Varese assumes the role of director of sales, where she will support the TMCC dealer network. This includes products for dealer flooring and consumer financing, promotional materials and dealer direct incentives. Varese has worked for TMCC for three years.
Rocky Miller was named director of dealer relations. For the last two years, Miller has worked in the field as a dealer liaison to TMCC corporate. He provides on-site sales training and demo event support. Along with the responsibility for his own territory, Miller also directs the activities of two other regional account managers. He has more than 30 years of experience in account sales and management for multi-million dollar corporations. Prior to joining TMCC, Miller was general manager for Harley-Davidson of Dallas.
Piper Fairbanks was promoted to marketing and event coordinator. In this role, Fairbanks will directly oversee approximately 40 national events per year. These include national and regional rallies and dealer open houses where TMCC brings their truck and trailer right to the consumer so Thunder Mountain Custom Cycles can be seen and experienced via demo rides.