Manheim acquires motorcycle marketing firm

Auction company Manheim has acquired NXGN, a U.K.-based online motorcycle marketing solutions provider for manufacturers such as Yamaha, Suzuki and Kawasaki, Motor Trader said in a report July 31.

The acquisition, which was secured for an undisclosed sum, will see NXGN integrated into Manheim’s subsidiary Portfolio Europe.

“Portfolio is already the market leader in the provision of used car marketing programs in the U.K. and continental Europe,” said John Simpson, Portfolio Europe managing director, in the report. “What we do in the car sector, NXGN does for the retail motorcycle trade.”

Alex Quinlan, NXGN chief executive, who formed the company in 1998, said he was also looking forward to future opportunities with Manheim.

“To be part of Manheim really gives us the platform we need to expand our services and influence in other markets,” Quinlan told the newspaper. “The NXGN team has driven change in the motorcycle industry and is really excited about this move.”

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