Industry sales sputter in the first quarter

All industry segments that are reported to the Motorcycle Industry Council were down in the first three months of the year.

The two biggest segments of the industry — ATV and on-highway motorcycles — were down 10.7 percent and 2.6 percent in the first quarter.

The downturn in ATV sales for MIC-reporting companies continues a two-year trend. Last year, ATV sales dropped about 4 percent.

On-highway bike sales, however, showed they could be rebounding. March sale numbers were up nearly 9 percent above the prior year.

For more on the first-quarter results, see the May 14 edition of Powersports Business.

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