MIC elects Sarah Schilke to board of directors

For the first time in its 37-year history, the Motorcycle Industry Council has had a woman elected to its board of directors.

The MIC announced the election of Sarah Schilke, director of business development, Fairchild Sports/Hein Gericke, to the board. Schilke will be representing the aftermarket/allied trades members.

“I'm honored and excited to take on such an influential role with the MIC,” she said in a press release. “It is my goal to help grow the industry by contributing a diverse background and knowledge base, particularly as we shift focus toward new emerging markets.”

Schilke replaces Fred Fox, chairman of Parts Unlimited/Drag Specialties, who served on the MIC board for 13 years before deciding to decline the Board nomination.

Schilke’s 13-year industry experience includes category management for Hein Gericke Women’s apparel, western advertising manager for the AMA’s American Motorcyclist magazine, marketing manager for Electric Motorbike and parts/accessory sales at a motorcycle dealership. She also serves as an on the FIM’s Commission on Women in Motorcycling, is an MSF Motorcycle Safety instructor and regularly volunteers at Ride for Kids events.

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