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New media company launched in United States

A new consumer publishing company, which will include several powersports titles, has been formed from a deal involving several former Time Warner magazines.

The new company, the Bonnier Corp., was formed with the combination of Time Inc.’s Parenting Group and Time4 Media brands with the Sweden-based Bonnier’s U.S. magazine partner, World Publications. Part of the deal includes the purchase of 18 magazines from Time Inc., a Time Warner company (NYSE: TWX).

The former Time Inc. properties include TransWorld Motocross, TransWorld Ride BMX and QUAD: Off Road Magazine. Other titles include Parenting, Babytalk, Popular Science, Field & Stream and Outdoor Life.

Bonnier Corp. becomes one of the largest consumer-publishing groups in America, with 40 titles and an annual revenue of more than $350 million. Jonas Bonnier, executive vice president of Bonnier’s global magazine group, will serve as chairman of Bonnier Corp.

World Publications founder Terry Snow has been named CEO of the new venture.

“Our main focus is to develop these great brands and invest in multiplatform and digital strategies to expand the business,” Snow said in a press release.

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