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INDIANAPOLIS — ARI, an electronic parts catalogs and dealer marketing services provider, acquired an e-commerce provider in late January, the company announced at the Dealer Expo.
ARI purchased OC Net, a California-based company that provides online selling capabilities to 300 dealerships.
Dave Perry, ARI’s director of marketing, said OC Net offers online whole goods catalogs, which will pair nicely with ARI’s online parts catalogs.
“The (OC Net) sites are built for e-commerce,” Perry said. “You can use them as a dealer locator, but they’re really built for e-commerce.”
