Powersports Business Inspiring Success Through Market Intelligence
For 2006, Ducati North America sold 8,100 units, which is a 16 percent increase in sales over 2005 and marked another record-setting year for the motorcycle manufacturer.
The Desmosedici RR street replica, the 1098 Superbike, the Hypermotard and Troy Bayliss’s championship-winning season in World Superbike spurred the sales growth.
The Canadian market led sales growth, with sales up more than 50 percent. Ducati is now one of the two best-selling European motorcycle brands in Canada.
The Monster family led retail sales and the 2007 Monster 695, which began delivery to customers in May, continues to be one of the top selling models. The top-selling Ducati in 2006 was the Monster S2R 1000, which was in its debut year.
Ducati motorcycle-related products 2006 revenue increased more than 40 percent in the clothing business and 25 percent in accessories.
