Suzuki Hopes Its Motorcycle’s Popularity Expands to Auto Side
American Suzuki Motor Corporation has launched a new television ad campaign that pairs its new automobiles with its popular motorcycles and a question, “Are our cars as much fun as our bikes?”
The advertisements were shown to powersports dealers at Suzuki’s recent new product show in Las Vegas.
Besides Suzuki’s Boulevard M109R and GSX-R600, the advertisements also show off the company’s new SUVs, the midsize XL7 and compact Grand Vitara.
The TV campaign targets 25- to 54-year-old men and women and will appear on major networks, skewing toward active-lifestyle programming, including ESPN’s “Monday Night Football,” the Major League Baseball playoffs on FOX and regional college football games throughout the country.
Additional cable support starts at the end of October and includes programming on ABC Family, Comedy Central, CNN, Lifetime, A&E, TBS, TNT, USA and VH1.
