FOCUS – ATVs in Hunting & Agriculture

Industry statistics say that four out of every five ATV owners actively engages in hunting or fishing or both. And anecdotal evidence shows that more and more hunters are purchasing ATVs to make their hunting easier and more successful.
The ATV industry is responding by producing an extraordinary stream of new products aimed squarely at the sporting outdoorsman.
In this issue of Powersports Business we take a look at the trends in ATV-assisted hunting and agriculture, and discover many of the the new products that are impacting this attractive marketplace.
We talk with manufacturers like Polaris and Kawasaki, and with representatives from aftermarket suppliers including Kolpin, KL Industries, Agri-Fab, and Parts Unlimited’s Moose Utility Division (M.U.D.)
Read the following pages to discover how the industry, both OEM and aftermarket, is answering the call for more carrying capacity and versatility; learn why hunters should be a major target for dealers of side-by side vehicles, arguably the fastest growing product category in off-road powersports right now; and find out how ATVs aid in food plot preparation, the hottest topic in hunting.
Plus, there’s information on the industry’s use of camouflage; a report on the challenge chain stores produce for the powersports dealer network; and a page featuring a selection of parts, garments and accessories that may be of value to you and to the outdoor enthusiasts who visit your store.

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