Purchase Modifies H-D Licensee
VF Imagewear, a division of VF Corporation, has signed an agreement to acquire substantially all of the assets of Holoubek, Inc., an apparel licensee of Harley-Davidson, Inc. for over 20 years. Terms of the deal were not disclosed. The transaction is expected to be completed in January 2005.
With sales in excess of $40 million, Wisconsin-based Holoubek produces t-shirts, fleece and other casual apparel products sold exclusively in Harley-Davidson dealerships around the country.
VF Corporation branded apparel includes jeanswear, intimate apparel, sportswear, outdoor products and workwear. Its principal brands include Lee, Wrangler, Riders, Rustler, Vanity Fair, Vassarette, Bestform, Lily of France, Nautica, Earl Jean, John Varvatos, JanSport, Eastpak, The North Face, Vans, Napapijri, Kipling, Lee Sport and Red Kap.
“Through this acquisition, we will continue to work with Harley-Davidson as a licensee, leveraging our expertise in apparel design and sourcing to provide the fashionable and high quality products that the Harley-Davidson consumer expects,” said Ed Doran, President of VF Imagewear. “We look forward to working with the Holoubek team and with both Harley-Davidson and Harley-Davidson dealers to continue to grow this business.”
