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What’s In A Name? Volvo/Ford/Yamaha?

Yamaha Motor Co, Japan's second-largest motorcycle producer, soon could begin supplying its newly developed sport utility vehicle engines to Volvo, according to published reports in Japan. The move, which could come as early as this this year, will mark the first time that Yamaha will supply engines to Volvo. The Japanese firm has developed a fuel-efficient 4.4-liter V-8 engine. Yamaha reportedly plans to ship 15,000 to 20,000 units to Volvo each year for use in its XC90 SUV, which it will market in the US and other countries starting in early 2005. Ford Motor Company acquired Volvo’s automotive operations in 1999.

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