July 26, 2004 – ATVs hold profit per unit figures

Profit on unit sales of new ATVs edged up in May, hitting $783 at Top Gun dealers across the country. Profit per new ATV in April was $742. In May 2003, profit for new ATVs was from $702 per unit, but that was down from the $846 number posted in April 2003.
Profit per new motorcycle was $1,153, up from $1,120 in April. In May 2003, profit per new motorcycle was $1,098, off from the $1,166 recorded in April 2003.
The margin on new PWC was $1,386, off from $1,424 in April, but up from the $1,240 posted in May 2003. psb