March 8, 2004 – Motorcycle Stuff adds Repsol oil line

Repsol petroleum products, previously unavailable in North America, are now distributed exclusively by Missouri-based Motorcycle Stuff, a division of Global Motorsports.
Motorcycle enthusiasts may recognize the Repsol name through the company’s sponsorship of some of the world’s top road race competitors, starting with Angel Nieto in 1971, and including Mick Doohan, Alex Criville, Valentino Rossi and, for 2004, Nicky Hayden.
Based in Argentina, Repsol YPF operates in more than 25 countries. It is one of the 10 largest privately-held oil companies in the world and the largest private energy company in Latin America.
Repsol and MC Stuff formed the 2004 Grand Prix de Lubricants to celebrate the recent agreement. Held for the 13 weeks between March 1 and May 24, the sales competition could have dealers visiting the Moto GP of Brazil on July 4 or the AMA Repsol Superstock Series race at Laguna Seca, July 11.
The weekly top three dealers of Repsol products during the 13-week competition will qualify for prizes. A total of 39 qualifying participants will make up the field, to be decided by random drawing on May 31.
For more information about Repsol, Motorcycle Stuff or the competition, call 800/325-3673 or visit www.mcstuff.com.

MARSHALL OFFERS PRIZE PROGRAM
Marshall Distributing, Cass City, Mich., is offering dealers an opportunity to receive prizes through the purchase of GMax helmets and winter wear, Fly motocross apparel, Teknic motorcycle apparel and Coldwave snow wear. But, to qualify, a minimum order of $1,000 must be met.
The program runs from Feb. 15 to Dec. 31, 2004. Two points will be allocated to dealers for every $100 purchase of GMax, Fly, Teknic or Coldwave product, while 10 points will be allocated for each pre-season order.
Prizes include a 42-inch plasma screen TV, a Caribbean cruise for two people or a six-person hot tub, and a 65-inch Sony projection screen TV or Las Vegas vacation for two people.
For more information, call 800/248-0136 or visit www.marshalldistributing.com.

NICHOLS ADDS SMARTIRE
Chicago-based Nichols Motorcycle Supply Inc. has signed on to distribute the second generation of product from SmarTire Systems Inc. an active tire pressure and temperature monitoring system that provides real-time tire information to the rider while the bike is in motion.
The new SmarTire system displays each tire’s pressure, temperature and pressure deviation at the push of a button. If the system detects a loss of air pressure or abnormally high tire temperature, an ultra- bright warning light automatically alerts the rider to the condition.
The distribution agreement follows the launch of the new SmarTire product at the Dealer Expo in Indianapolis. “The dealer response from the Expo for the SmarTire product was tremendous,” says Mark Wickler, president of Nichols Motorcycle Supply.
SmarTire product is also distributed by National Cycle. For more information about SmarTire Systems Inc., visit www.smartire.com.

WHITE BROTHERS ADDS EXCLUSIVES
White Brothers has added product from Alloy MX, Moto-Master, Universal and Hydrapak, Inc.
Alloy MX offers riding gear and sportswear, Moto-Master specializes in competition and replacement braking systems, Universal is dedicated to handlebars, clamps and bike stands, and Hydrapak manufactures performance-minded personal hydration systems. All products are exclusive to White Brothers in the powersports industry.
Introduced in 1996 as part of the Blackburn line of bicycling accessories, Hydrapak is now the second most popular hydration system in the cycling industry, behind Camelback. Based in Berkley, Calif., Hydrapak, Inc. was formed when Matt Lyon, former president of Marin Mountain Bikes, acquired the brand in October 2001 from Bell Sports.
Using feedback from professional cyclists and motocross riders, the line includes unique features such as the EasyFlo bite-activated rink valve, a large diameter drink tube, and a fully enclosed and reversible reservoir that assists in cleaning. Three sizes of Hydrapak are available – 50 oz., 70 oz. and 100 oz.
Hydrapak products also are distributed by 20 distributors throughout Europe, Australia, New Zealand and Canada. White Brothers’ Web site was under construction as this issue of Powersports Business went to press. The distributor said it was working to get its 2004 Web site and Internet Catalog online. For additional product information, call 714/692-3404. To become a White Brothers dealer, call 888/926-7337.