CPSC hears training needs

The All-Terrain Vehicle Association (ATVA) and the American Motorcyclist Association (AMA) told the Consumer Product Safety Commission (CPSC) on June 5 that safety training is a vital part of preventing ATV-related injuries.
Thirty-seven groups and individuals supported the right to ride ATVs before the federal panel on ATV safety during a public hearing held at West Virginia University in Morgantown, W.Va. The hearing could lead to more federal regulation of ATVs.
Opponents of ATVs told the commissioners that strict regulations are needed for ATVs and ATV users. Some even stated children under the age of 16 shouldn’t be allowed to ride ATVs at all, or that ATVs should be equipped with rollbars, seat belts and speed governors or limited engine size.
The ATVA and AMA rebutted that instead of further regulation, the CPSC should support training for ATV riders to teach them about riding gear, safe riding techniques and to improve riding skills. The deadline to submit comments to the CPSC is July 5. No date has been set for a final decision from the Commission.
New Swisher Web Site
Swisher, manufacturer of work and farm-related ATV accessories re-launched its Web site to better serve consumers, distributors and dealers. The new site highlights Swisher’s commitment to lawn and garden and ATV customers. Visit www.swisherinc.com for more information.
Internet dealer services offered
ATV dealers now may expand their Internet presence and increase sales with the launch of the Dealer Inventory Management Tool on ATVTraderOnline.com. “The launch of the Dealer Inventory Management Tool on the site means dealers can now showcase and promote their entire ATV inventory in a place frequented by consumers actively looking to buy ATVs,” said Danielle Kerner, business development manager for ATVTraderOnline.com and CycleTrader.com.
The system allows dealers to list new and used ATVs on ATVTraderOnline.com, along with specs and photos. Monthly reports are provided, which include statistics of how many people viewed their ads, how many people responded to the ads via e-mail, and how many people called the special 800-number included in the ad. Dealers also can take advantage of the “Power Sports Package” on atvtrader.com and cycletrader.com, which lets them list ATVs on one site and motorcycles, PWCs and snowmobiles on the other at the same time.
Yamaha’s Real Riders
Yamaha Motor Corp. launched a new affinity program aimed to make Blue riders stay loyal to its parts and accessories. The campaign hopes to promote the extensive line of replacement and maintenance parts that Yamaha has branded, from hard parts to clothing and lubes. Calling customers who opt for Yamaha branded accessories “Real Riders,” Yamaha says they demand: superior protection for the performance and mechanism of their Yamaha; reduced maintenance costs; performance that withstands real life severe use; cutting-edge technology; exceptional reliablity; high-quality materials and good prices.