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Ehlert honors top performers
ATV Magazine 2004 ATV of the Year: Polaris ATP 2004 Product Innovation Award: Swisher Universal Mounting System ATV Sport 2004…
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Dealers could face price increases
None of us like surprises, especially in our business dealings where they could cost us money. So, I thought it…
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Experiential marketing – tapping into a lifestyle
Last weekend, I attended an event Mercedes-Benz USA said was designed to promote its entry-level C-Class model line to younger…
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Traxter gives John Deere hot ATV
SARASOTA, Fla — Extensive research by John Deere, the huge agricutural equipment manufacturer, showed there is a market for utility…
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Talks continue for assets of Indian
There’s no clear signal about the future of Indian Motorcycles as this issue of Powersports Business is being printed. PSB…
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Honda Cycle Sales Up 13.9%
Japan’s Honda Motor Co. says consolidated net income for the year ended March 31, 2004 totaled JPY 464.3 billion (USD…
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