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Dave McMahonJune 4, 2020
Custom Baja Surfari Polaris General revealed
Baja has a stunning coastline riddled with remote surf spots only accessible by off-road or boat. UTVUnderground.com has announced its…
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Dave McMahonJune 3, 2020
2021 off-road 2-stroke range revealed
The “off-road kings” return for 2021 with MSRPs ranging from $7,999 for the 125 RR to $9,199 for the 300…
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Dave McMahonJune 1, 2020
50-year family dealership acquired; new owners: ‘If it ain’t broke, don’t fix it’
A family-owned dealership that is one of the longest-tenured business members of its community has been acquired after 50 years…
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Dave McMahonMay 28, 2020
ORV brand adds ex-BRP, SC Autosports staff to manager roles
A growing off-road vehicle company has expanded its management staff by adding a pair of industry veterans with more than…
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Dave McMahonMay 26, 2020
Yamaha reveals 2021 Ténéré 700 dealership arrival timeline
Marietta, Georgia-based Yamaha Motor Corporation, USA (YMUS) announced the 2021 Ténéré 700 dealership arrival date for the U.S. market. Dealerships…
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Dave McMahonMay 21, 2020
FLY Racing names new national sales manager
FLY Racing has named a new national sales manager, as well as new roles in marketing and media relations. Let’s…
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Dave McMahonMay 20, 2020
Off-road OEM expanding footprint with two hires
A growing off-road vehicle manufacturer has has made two hires as it expands its footprint in the U.S. The combined…
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Dave McMahonMay 13, 2020
Major unit sales growth hits region in April: exclusive data
The South region wasn’t the only big winner in terms of revenue from new and pre-owned major units during the…
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Dave McMahonMay 7, 2020
AIMExpo moving to January 2021, becomes trade only
The Motorcycle Industry Council’s American International Motorcycle Expo (AIMExpo) is moving to Jan. 21-23, 2021 at the Greater Columbus Convention…
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Dave McMahonApril 30, 2020
Dealer reopens after ‘It started to get pretty intense. You could see it in employees’ eyes.’
As many dealerships across the nation have shuttered their doors and adapted operations to delivery and curbside pickup since the…
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