PSB 123s

1. Be engaging. “Twitter is a perpetual stream of conversation,” said Jay Mason of Dealer Spike. “Staying engaged will help you from becoming swallowed in the sea of social media. ...

1. Have a sales process in place that works and that the staff trusts. “How well does your staff follow your process when you are not looking? Do your customers ...

Customers who haven’t made a purchase. “Data mine every person that hasn’t purchased a unit. The real target there is the folks that haven’t purchased,” said Tad Kilgore of Traffic ...

1. Merchandise and rotate product. “This idea is as old as retail itself,” said Tim Calhoun of LeoVince USA. “Not only does it give you a better understanding of what ...

1. Number of leads. A dealer should make sure that all Web, phone, walk-in and show leads are accounted for in a lead management system, says Bob McCann of ARI. ...

1. Set up a business page for your dealership instead of a personal profile. “When creating your Facebook account, set up a business page for added benefits that include unlimited ...

1. Bundle common accessories. “Put together discounted packages of accessories to make buying more convenient,” said sales trainer and Profit Xcelerator presenter Don Cooper. “You can create different types of ...

1. Don’t inundate customers with too many messages. “Your mobile alerts should be relevant and timely. Don’t send them a series of messages promoting the same event or offer,” said ...

Never having meetings about what is going on in the dealership. “At the end of the day, the dealership has to make money, or none of the employees will have ...

How to save money at your dealership 1. Align your most valuable asset — your employees. “Most dealership employees I have encountered care a lot more about their store than ...