Yamaha

Yamaha Motor Co. has announced that additional snowmobile product line responsibilities will be transferred to the Yamaha North American Snowmobile Division, effective July 15, 2021. The majority of functions handled ...

Since its debut in 2015, Yamaha’s MT-07 has been a popular choice thanks to its punchy parallel-twin, aggressive naked styling and lightweight accessibility. Back in 2016 Powersports Business sibling publication ...

Yamaha Motor Canada has introduced its new 2022 lineup of four-stroke motocross and cross-country motorcycles designed to offer cutting-edge performance for the highest levels of competition, along with the type ...

Yamaha Motor Corp. has announced the completion of the 2021 Yamaha Outdoor Access Initiative (OAI) first quarter grant cycle with funding decisions totaling $225,000. The first quarter applicant pool represented ...

Yamaha Motor Canada has announced its 2022 model lineup and the addition of two new models, as well as, the creation of new model category designation within its marketing website. ...

Although mum on specifics yet, Yamaha Motor Canada has released a teaser video claiming that “something new from R World” will be “coming soon.” The video was released only a ...

Yamaha Motor Canada has announced a partnership with Safe-Guard Products Canada, Ltd, to offer private label protection products for the automotive, RV, marine and powersports industries. Beginning July 5, the ...

Yamaha Motor Canada has made the following changes within its marketing team, effective immediately. Each team member will oversee all marketing responsibilities related to their specific product groups, as well ...

Yamaha snowmobiles product manager Jaret Smith. With snowmobile pre-orders in full swing for all four major OEMs, it’s likely the excitement for powersports equipment will carry into next winter. Offering ...

The Specialty Vehicle Institute of America (SVIA) Board of Trustees has re-elected Alexandre Borduas of BRP, Inc. as chair. The board has also re-elected Colin Miller of American Honda Motor ...