Service Providers
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A truly big mistake
We all make little mistakes as a routine part of our daily lives. Once in awhile, however, we make a…
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Establishing a compliance program
We are all worrying about how to increase sales, keep costs in line and hire the right people. Now we…
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A look back at a consumer debacle
Scenario (based upon a real customer service call center report) – A man visits a dealership with the intent of…
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Where to find the easiest customers?
At your dealership the workday begins with thousands of customers who already know your dealership, already know your products and…
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How to sell 29 percent more motorcycles
A courteous, knowledgeable salesperson isn’t enough. The most successful salesperson is an enabler, a cheerleader, an ally in supporting and…
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A F&I regulation that is scrutinized more than ever
How much money can we accept? Too often we take for granted that everyone knows if F&I accepts cash funds…
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Like in Monopoly, one false move and it’s ‘go directly to jail’
Avoiding the possibility of jail time or a huge fine is a matter of knowing what federal regulations govern the…
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Give customers another reason to buy
Most dealership owners have figured out they need to sell their dealership to customers and not just sell the products…
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Don’t discount the importance of the F&I part of the sales process
Visit the most successful motorcycle dealerships and in nearly every one you will find an F&I manager. For good reason…
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‘You really don’t want to buy that brand’
A consumer arrives at a dealership interested in a certain motorcycle but when he speaks with a salesperson, the salesperson…
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