Service Providers
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Engage more buyers with online videos
As today’s buyer expects immediate and complete information up front, online videos are becoming another arrow in the salesman’s quiver.…
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A prescription for ailing sales
When we get sick, we head to the doctor. Typically, we get a general assessment and then the physician makes…
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Increase event success with an online marketing plan
Events are an important part of your dealership’s marketing plan. Similar to the engagement that takes place via social media…
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As dealer principal, do you act like a CEO or a janitor?
Back in 1985, I scraped together every last cent to buy a Kawasaki Ninja 600R from a dealer in Pennsylvania,…
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‘Tis the season for a quick check-up
As the new year approaches, one of the business resolutions dealers should commit to is fine-tuning their website to start…
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Protect yourself and your customers from credit card fraud
comScore the respected leader in digital measurement, reported that e-commerce spending for this holiday season is up 14 percent over…
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Are the motorcycle brands you sell really just commodities?
Wandering around this year’s Long Beach motorcycle show, I was struck by how dramatically the U.S. motorcycle market has changed…
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The show is over. What now?
You just got back from a great show, but despite your best efforts, some meetings with prospects didn’t lead to…
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Change you can profit from
A man visits a Midwest dealership looking for a cruiser class motorcycle. The salesperson asks about his favorite local places…
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