Service Providers
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Use your Facebook Timeline to better communicate with fans
If your dealership currently uses a business page for Facebook, then you’re already aware that on March 31, Facebook updated…
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Are you a tour guide for your customers?
Tim Mayhew, the ringleader of Pashnit Motorcycle Tours in Northern California, reports that business is booming, and this year’s tours…
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Dial up your smartphone customers
Androids, iPhones and BlackBerrys are taking over pockets and purses across the country. Look around and you’ll see people plugged…
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Capture additional sales by capturing emails
The powersports industry is maturing, while at the same time, technically speaking, its customer base is getting younger. I say…
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Share more today to sell more tomorrow
Let’s say you heard of some breaking news, and you wanted to tune in to learn more. Would you pick…
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Your dirt riding customers are only hibernating. Wake them up.
In 2005, more than 275,000 dirt bikes were sold in the U.S., but over the next six years dirt bike…
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Use social media to improve your website’s ranking
Having a dealership presence on social media sites provides many benefits, including the opportunity to improve search engine optimization (SEO)…
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It doesn’t take a genius …
Today’s world is fascinated with the term genius. Everywhere you turn another successful person has been crowned a “genius”. From…
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Under the Web-influence
It’s dangerous to shop and drive, but with smartphones, tablets, laptops with Wi-Fi and home and work computers, your customers…
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Could it be as simple as improving showroom lighting?
Can your dealership sell more motorcycles and accessories simply by improving your showroom lighting? Some dealerships make no change to…
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