Service Providers
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Intrigued or unimpressed?
People still prefer email for both personal and marketing communications – it’s familiar and convenient. So how do you make…
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Leveraging location based services to drive new customers
Location Based Services (LBS), such as the mobile applications Foursquare and Yelp, are great ways to drive new and existing…
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Do today’s motorcycles provide an opportunity to sell more extended warranties?
Stop and consider how much new technology is appearing on today’s motorcycles. You know all about ABS brakes, maybe you…
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The secret ingredient is people
I still get movies from my local movie rental store. I know, I know. Local rental shops typically charge more…
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Staying connected
Email marketing can be a powerful tool in support of your sales efforts if it is well executed. It’s affordable;…
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Who has it worse than rejected motorcycle salespeople?
We know that the typical motorcycle salesperson has to ask for the sale seven times to hear a customer say…
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Seize your Google Places listing
We use Google every day. When we conduct research we use Google. We manage our Gmail accounts, and we socialize…
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Strike while the leads are hot
How quickly do you respond to leads? Does response time matter? It definitely does. If a customer is hot to…
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Harley dealers boast effective selling; what about other brands’ dealers?
2012 Pied Piper PSI results for the U.S. motorcycle industry confirm that Harley-Davidson dealerships sell as effectively in 2012 as…
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Make your Web marketing dollars work harder for you
Want to generate more leads and sales from your website? Use a simple yet highly effective best practice: Promote your…
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