Service Providers
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Understanding Facebook means understanding EdgeRank
Understanding “EdgeRank,” the algorithm that Facebook uses to determine what content is displayed and to whom, is a critical component…
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Where sales are made
Getting shoppers to your site is only half the battle. Converting them into buyers is a whole ‘nother ball game.…
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Customize the mobile experience
“Redesigned and ready to customize.” Those words greet Harley-Davidson consumers when they land on the OEM’s website. Those words also…
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The basic stuff
I was in a dealership the other day conversing with a few of the team leaders. The discussion was centered…
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Are you turning away customers?
“Opportunities multiply as they are seized.” Sun Tzu, The Art of War. Sometimes powersports dealers fail to seize easy installation…
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From basket to paid order
Studies estimate that up to 76 percent of all shopping carts are abandoned before a sale is closed. The most…
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Data analysis or listening to people?
How many times have you looked at a fact or some type of information that you just don’t believe? This…
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What makes good site content?
In SEO and online marketing there is a common phrase, “content is king.” This is because Google, Yahoo, Bing and…
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How to pull in new website traffic
This little trick is way cool, so I’ll cut right to the chase. You can pull in new website traffic…
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Harness anticipation to boost customer satisfaction and profitability
Matt Appleman runs a very small custom bicycle shop in Minneapolis, specializing in hand-built carbon-fiber bicycle frames. Matt’s business may…
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