As a business owner in 2017, you know how crucial it is for customers to be able to find your dealership online. Having a high-quality website is essential, but it’s ...
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Use mobile to reach new customers
One of the biggest challenges, and goals, for most dealerships is to reach new customers. Growing your business for long-term success requires that you continue to build your customer base year ...
Read More »Virtually stand by me
Powersports dealers often operate with a small staff that wears many hats. Unfortunately, F&I is one hat that can be left on the shelf … so to speak. With its ...
Read More »Leave a message at the beep!
The primary website objective for most powersports dealers is to generate unit leads. Calls to action are placed on the home page in banners and buttons and text links. Your ...
Read More »Capitalize on mobile marketing
When was the last time you sat down to think about how you could make your customers’ shopping experiences better? Not just how you provide customer service within your dealership, ...
Read More »How manufacturers can leverage Facebook Lead Ads to drive customers
According to Facebook, consumers spend an average of 50 minutes per day on the social network. They are also using the internet to conduct pre-purchase research. Your brand is competing ...
Read More »Using store layout to encourage impulse buys
Major retailers spend millions of dollars on design consultants to best facilitate the store space to boost sales and encourage impulse buys. The grocery store method involves the customer having ...
Read More »Strategically manage your online dealership reputation
Customers are conducting online research prior to making a purchase and it plays such an important role in the customer journey. According to Vendasta, who’s core purpose is to help ...
Read More »Sell more units with user-generated content
A buzz phrase you may be used to hearing in digital marketing is User-Generated Content, or UGC. What is UGC, exactly? It is content created by users/customers that works to ...
Read More »Shifting powersports market
At the beginning of 2017, industry experts expected the powersports market to see growth. So far, that forecast has not panned out, with dealers reporting sales down in comparison to ...
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