Service Providers
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Why Facebook is the only advertising you need to do
Last week, I had the honor of presenting the session “Selling the Lifestyle by leveraging Facebook Advertising” at the 2017…
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The power of ‘no’
As much as people strive for personal and business success and want to hear a “yes” to requests, there are…
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Diversify your marketing strategy
Marketing is a tough beast to tame. Just when you think you’ve got the hang of it, trends change, and…
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Powersports — The road less traveled
Robert Frost once wrote, “Two roads diverged in a wood, and I, I took the one less traveled by, and…
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‘Amazon-ing’ powersports
On a recent Saturday night, I found myself engaging in an activity that 51 percent of Americans also pursue. I…
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Stop and rethink your review process
A few months back I wrote about the importance of managing your dealership’s online reputation and reviews. After doing more…
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Own your online reviews like a boss
I’m currently in the process of shopping for new appliances. This search would have once involved driving to various appliances…
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Want more bang for your marketing buck?
This summer ARI teamed up with PSB to deploy a survey on dealer digital marketing trends. While we’re still crunching…
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How to increase your sales opportunities
In this year’s 2017 Powersports Business Market Data Report, there was a lot of powerful information that will help you…
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Aged inventory: Time to let go
Too often, dealers hold onto aged inventory long past the time products can possibly sell with retail prices. Compiling old…
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