Internet inquiries: Respond by e-mail or telephone?

More than 80 percent of today’s motorcycle shoppers visit a Web site before visiting a dealership, so we shouldn’t be surprised as more and more shoppers’ first contact with a dealership is by Internet/e-mail too. Successful dealerships have a defined process in place to handle Internet/e-mail leads, but is the “best practice” to respond by e-mail or by telephone?

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Sept. 6, 2010 – Hot News

Harley-Davidson finalizes sale of European brand Harley-Davidson has concluded the sale of subsidiary MV Agusta to the Italian motorcycle maker’s former owner, according to a release from Harley. Claudio Castiglioni ...

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