Polaris has added a new Minneapolis-based supplier and partner. According to a LinkedIn post, Lake Air Products announced that it’s “proud to be a new Polaris supplier and partner to ...

Four halls. Nine days. 46 manufacturers. 104,016 visitors. One show. The doors to Motorcycle Live in association with Bikesure Insurance were thrown open to visitors from Nov. 16-24, and 104,016 ...

In a dramatic SCORE International Off-Road Racing 2019 finale, the SLR Honda team notched a start-to-finish victory aboard the No. 1X CRF450X. The win in the legendary event’s 52nd edition ...

The latest data from CDK Global Recreation shows that dealerships that use the Lightspeed DMS on average have had a strong start to the first 10 months of 2019. Overall ...

What better way to prepare for Thanksgiving week than by making the trek over to the FXR factory outlet in Forest Lake, Minnesota? Sounded like a good idea to Team ...

Harley-Davidson announced on Friday a major increase in their support of American Flat Track’s AFT Production Twins class. For the first time ever, authorized Harley-Davidson dealerships will now have the ...

Earlier this month, Bryan Seti, general manager of sales and marketing, Yamaha WaterCraft Group, was elected chairperson of the Grow Boating Board of Directors during their annual meeting in Chicago. ...

Cypress, California-based JE Pistons announced a new distribution partnership with Parts Unlimited and Drag Specialties. With a history in racing dating back to 1947, JE Pistons engineers, forges, and machines ...

A major U.S. Midwestern city is adding a European motorcycle dealership to its downtown landscape in a 4,500-square-foot space that is expected to open in January, according to a report. ...

A press release from Powersports Listings M&A detailed the recent purchase of Wenatchee Powersports by Brandon Montgomery of Cle Elum, Washington. Montgomery, a construction industry professional and powersports on-road, off-road, ...