The X-raid Yamaha Racing Rally Supported Team is ready for the challenge of the 2021 Dakar Rally, having completed a successful final shakedown test in which Mattias Ekström and Emil ...
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Cycle Trader parent acquires Stat Surveys, Inc.
A pair of industry staples when it comes to helping dealerships get hyper-focused on moving metal have joined forces. Trader Interactive, parent company of Cycle Trader, ATV Trader, PWC Trader, ...
Read More »After nearly four decades in powersports, Boderman shifts into new Honda role
Chuck Boderman, who spent nearly four decades in the American Honda Motorcycle and Powersports division, has shifted into a new role for his next Honda ride. Boderman, most recently vice ...
Read More »Ex-Arctic Cat VP Kennedy departs for ARGO after two decades
New Hamburg, Ontario-based ARGO has hired Craig Kennedy as vice president of Commercial & Robotic Products. Kennedy spent more than 20 years at Arctic Cat, most recently as vice president. ...
Read More »American Landmaster adds two industry veterans to advisory board
The side-by-side manufacturing landscape just got more interesting with news out of Columbia City, Indiana, that a pair of industry veterans have joined the advisory board at American Landmaster. The ...
Read More »Dealer training part of Tucker Road Show at NASCAR tracks
Tucker is taking its dealer training program on the road for in-person events in 2021. The parts and accessories distributor has launched a free training initiative for dealers that culminates ...
Read More »Is your dealership considering electric bicycle sales?
The following article was submitted by Powersports Business contributor Mark J. Sheffield, a former dealer principal and current dealership strategic advisor. Over the last couple of months I’ve had many ...
Read More »Supercross and Pro Motorcross to be featured on Peacock in 2021
In an era where everyone is “cutting the cord,” NBC’s Peacock streaming service is adding another sport to its entertainment roster. On Jan. 4, NBC Sports and Peacock announced it ...
Read More »East Coast’s largest Harley group makes acquisition; ex-owner sells after 36 years
One Harley-Davidson dealership owner has decided to sell after 36 years in business, while another has swooped in with the acquisition, putting up a new shingle for the eighth time ...
Read More »CFMOTO launches EV brand ZEEHO, Cyber Concept scooter model
Thirty years after the company’s founding, Hangzhou, China-based CFMOTO has entered into the EV market with the launch earlier this month of its ZEEHO brand and a Cyber Concept scooter. ...
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